Legal Information

Privacy and Cookies Policy

Summit Veterinary Pharmaceuticals

Summit respects your privacy and is committed to protecting your personal data. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal data. It also explains your rights in relation to your personal data and how to contact us or supervisory authorities should you need to.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to applicable data protection laws and regulations, including the UK and EU General Data Protection Regulation (GDPR).

This policy aims to provide you with information on how we collect and process your personal data through this website, when we interact with you to provide you with our products and services or otherwise throughout the course of our dealings with you.

Who we are

We are Summit Veterinary Pharmaceuticals Limited (referred to as “Summit”, “we”, “us” or “our” in this privacy policy). Our registered address is Birchin Court 5th Floor, 19-25 Birchin Lane, London, United Kingdom, EC3V 9DU and our company number is 06989197. We are the controller responsible for your personal data. Summit is the company responsible for this website.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below (see ‘How to contact us’ below).

Personal data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). A data subject is the individual who the personal data relates to.

We may collect and use the following kinds of personal data about you (some of which is subject to you choosing to provide us with it):

  • Identity Data including your first name, last name, business address and username.
  • Contact Data including your clinic address, email address and phone number.
  • Transaction Data including details about products and services you have purchased from us.
  • Technical Data including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data including information about how you use our website, products and services, click movements, browsing time and details.
  • Marketing and Communications Data including your preferences in receiving marketing from us and your communication preferences.

We collect and use this personal data to provide products and services to you. If you do not provide personal data we ask for, it may delay or prevent us from providing such products and services to you.

This website is not intended for children and we do not knowingly collect data relating to children.

How your personal data is collected

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity and Contact Data by filling in forms, submitting or uploading information to our website, via business cards, contracting with us to receive our products and services, or by corresponding with us through our website, by phone, email or otherwise.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies (see ‘Cookies’ below for further information).

How and why we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • where you have given consent;
  • to comply with our legal and regulatory obligations;
  • for the performance of a contract with you or to take steps at your request before entering into a contract; or
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

The table below explains what we use your personal data for and why.

What we use your personal data for Our reasons
Providing and distributing products and services to you. To perform our contract with you or to take steps at your request before entering into a contract.
To register you and set you up as a new customer and to send you important information about our business relationship with you, such as our terms of business. To perform our contract with you.
Preventing and detecting fraud against you or us. For our legitimate interests or those of a third party, i.e. to minimise fraud that could be damaging for you and/or us.
Conducting checks to identify our customers and verify their identity, as well as carrying out other activities necessary to comply with professional, legal and regulatory obligations that apply to our business and as issued by our professional regulatory, e.g. under health and safety laws or rules, monitoring the safety of our products, carrying out prevention and investigatory activities, declarations or audits. To comply with our legal and regulatory obligations For our legitimate interests or those of a third party.
Gathering and providing information required by or relating to audits, enquiries or investigations by regulatory bodies. To comply with our legal and regulatory obligations.
Customer service. To effectively perform our contract with you For our legitimate interests i.e. to make sure we can deliver the best service to you and respond to you when you need us.
To conduct research and development. For our legitimate interests i.e. to make sure we can continuously develop and deliver the best products for our customers’ needs.
Ensuring business policies and standard operating procedures are adhered to. For our legitimate interests or those of a third party, i.e. to make sure we are following our own internal procedures so we can deliver the best service to you.
Operational reasons, such as improving efficiency, training and quality control. For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you.
Ensuring the confidentiality of commercially sensitive information. For our legitimate interests or those of a third party, i.e. to protect trade secrets and other commercially valuable information To comply with our legal and regulatory obligations.
Statistical analysis to help us manage our business, e.g. in relation to our financial performance, customer base, product range or other efficiency measures. For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you at the best price.
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences. For our legitimate interests i.e. to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy.
Preventing unauthorised access and modifications to systems. For our legitimate interests or those of a third party, i.e. to prevent and detect criminal activity that could be damaging for you and/or us To comply with our legal and regulatory obligations.
Ensuring safe working practices, staff administration and assessments. To comply with our legal and regulatory obligations For our legitimate interests or those of a third party, e.g. to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you.
To respond to legal requests from administrative or judicial authorities, in accordance with applicable laws. To comply with our legal and regulatory obligations.
Marketing our services and those of selected third parties to: —existing and former customers; —those who have previously expressed an interest in our services; —those with whom we have had no previous dealings, where that person has opted-in to any direct marketing activities. For our legitimate interests or those of a third party, i.e. to promote our business and services to existing and former customers In certain circumstances where you have given your consent.

Special Category Personal Data

Special category personal data includes personal data revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs; genetic and biometric data (when processed to uniquely identify an individual); and data concerning health, sex life or sexual orientation.

Where we process special category personal data, we will also ensure we are permitted to do so under data protection laws, for example only where:

  • we have your explicit consent;
  • the processing is necessary to protect your (or someone else’s) vital interests where you are physically or legally incapable of giving consent; or
  • the processing is necessary to establish, exercise or defend legal claims.

We typically do not collect sensitive or special categories of personal data about individuals other than our own employees.

Marketing

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

We may use your personal data to send you updates (by email, text message, telephone or post) about our products and services, including exclusive offers, promotions or new products and services.

Where your consent is needed for marketing purposes, we will clearly ask for this.

You have the right to opt out of receiving marketing communications at any time by contacting our customer services team at 0800 440 2471 and/or info@svprx.co.uk.

We may ask you to confirm or update your marketing preferences if you ask us to provide further products and services in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and will obtain your express opt-in consent before we share your personal data with any third party for marketing purposes.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Who we share your personal data with

We may share personal data with:

  • third parties we use to help deliver our products and services to you, e.g. payment service providers, delivery companies, database/cloud servers, credit reference agencies;
  • other third parties we use to help us run our business, e.g. marketing agencies, website hosts, our insurers and brokers and our bank;
  • third parties approved by you, e.g. third party payment providers.

We only allow our service providers to handle your personal data if we are satisfied they take appropriate measures to protect your personal data.

We may also need to:

  • share personal data with external auditors to ensure compliance with legal and regulatory requirements;
  • disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations;
  • share some personal data with other parties, such as potential buyers of some or all of our business or during a restructuring—usually, information will be anonymised but this may not always be possible, however, the recipient of the information will be bound by confidentiality obligations.

We do not sell your personal data to other businesses or third parties under any purposes of processing.

If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).

Where your personal data is held

Personal data may be held at our offices, by third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal data with’).

Some of these third parties may be based outside the UK and/or European Economic Area (EEA). For more information, including on how we safeguard your personal data when this happens, see below: ‘Transferring your personal data out of the UK and EEA.

Transferring your personal data out of the UK and EEA

The personal data we collect from you may be stored, accessed or processed in any country outside the UK or EEA where we employ service providers. Whenever we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it, whether by ensuring an ‘adequacy decision’ has been granted in favour of that country, or by using specific contracts approved by the supervisory authority which give personal data the same protection it has in the UK or EEA. Please contact us if you require further information.

How long your personal data will be kept

We will only retain your personal data for as long as necessary to fulfil the purpose(s) we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements .

We will not keep your personal data for longer than necessary. Different retention periods apply for different types of personal data. When it is no longer necessary to keep your personal data, we will delete or anonymise it.

Cookies

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website, specifically Google Analytics, which may use cookies to track site usage. These help us recognise you and your device, store information about your preferences or past actions and improve the content of the website according to your usage.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

We will ask for your permission to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested.

Your browser is likely to be set to accept cookies by default. However, you can change your browser settings so that it only accepts certain cookies or no cookies at all. You can also use your browser settings to delete cookies already stored in your browser. Furthermore, it is possible to set your browser so that it informs you before cookies are stored.

Please note that you may no longer be able to use all the functions of our website if cookies are disabled by your browser settings on our website.

For further information on the cookies we use, please contact us (see ‘How to contact us’ below).

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy on every website you visit.

Your rights

You have the following rights, which you can exercise free of charge at any time:

Access The right to be provided with a copy of your personal data.  
Rectification The right to require us to correct any mistakes in your personal data.  
Erasure (also known as the right to be forgotten) The right to require us to delete your personal data—in certain situations.  
Restriction of processing The right to require us to restrict processing of your personal data in certain circumstances, eg if you contest the accuracy of the data.  
Data portability The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations.  
To object to processing The right to object: —at any time to your personal data being processed for direct marketing (including profiling); —in certain other situations to our continued processing of your personal data, eg processing carried out for the purpose of our legitimate interests.  
Not to be subject to automated individual decision making The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.  

For further information on each of those rights, including the circumstances in which they apply, please contact us (see ‘How to contact us’ below).

If you would like to exercise any of those rights please contact us, providing enough information to identify yourself and letting us know which right you would like to exercise and the information to which your request relates.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have security procedures in place as well as technical and physical restrictions to access to ensure your personal data is safeguarded at all times.

How to make a complaint

Please contact us if you have any query or concern about our use of your information (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to make a complaint at any time to the relevant supervisory body for data protection issues applicable to you. In the UK this is the Information Commissioner’s Office (ICO). We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.

Changes to this privacy policy

We may change this privacy notice from time to time. Please ensure that you regularly check this privacy policy for any changes that may affect you.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

How to contact us

You can contact us and our data protection manager by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint, using the following details:

Address: Summit Veterinary Pharmaceuticals, 26 Chancerygate Business Centre, Langford Lane, Kidlington, Oxfordshire, OX5 1FQ

Email address: info@svprx.co.uk

Telephone number: 0800 440 2471

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